Sustainable growth

We strive for sustainable growth, offering responsible products at an affordable price.

乐动体育南安普顿Using our expertise we support more sustainable consumption patterns by reducing the environmental impact of our products and providing our customers and consumers with information and labels to help them make more sustainable choices.

Life cycle assessments to understand the environmental impacts of our products

Placing disposable hygiene products on the market, we maximally want to reduce the impact on the environment. To improve the environmental performance of our products, we assess and improve their environmental impacts from the moment we begin to develop them.


This means getting a clear understanding of the environmental lifecycle impacts of our products – from the sourcing of raw materials through to what happens at the end of a product’s life – across the value chain.
To better understand the environmental impacts of our products, we carry out Life Cycle Assessments (LCA) of existing and new products.
To increase transparency to our institutional customer we have Environmental Product Declarations (EPD) for the Serenity brand, stating the environmental impact of the products.

Product ecolabeling

Ontex is committed to supporting the marketing of products with eco-labels to better meet market requirements and yield eco-innovation in our value chain.


We are expanding eco-label certification of our raw materials and our own brand products. Certification provides a seal of approval, stating that a product
meets a certain eco-label standard. It provides our consumers with visible evidence of the product’s superior environmental performance. And by offering customers and consumers enhanced choice, we hope they will more quickly adopt ecolabeled products and help us in supporting the sustainable management of our planet’s resources.
Check here 乐动体育南安普顿to know what ecolabels we can deliver.

Consumer health & safety

Consumer health & safety is a top priority at Ontex. We want our consumers to be as safe as possible, and they should always feel confident that our products are safe and healthy to use. We use risk assessments at our suppliers and during the product development process to make sure we live up to our consumer’s expectations as well as all regulatory requirements.


Our products are rigorously tested in our own and independent quality laboratories. The test focus on safety and prevention both at our suppliers and in our manufacturing plants.
乐动体育南安普顿For many of our products we go beyond legal requirements for the use of chemicals. In order to ensure the safety of our products:

  • All raw material documentation is screened by an Eurotox registered toxicologist
  • During product design, product integrity tests are undertaken to stimulate in-use conditions where relevant
  • Microbiological safety is ensured by quality assurance systems
  • Manufacturers carry out in-use testing for skin contact material to ensure dermatological compatibility

Check here for our position concerning animal testing.

Eco innovations

乐动体育南安普顿Many consumers want to live more sustainable lives but challenges such as a lack of time or clear understanding, and conflicting information can often counteract sustainable behavior.

As an example, we know consumers want soft, super absorbent diapers with appealing, colorful designs. But there is a challenge that enhancing comfort can increase the environmental footprint of a diaper. A diaper with unbleached fluff is perfectly possible but gives a brown shade to the end product, not the clean white often expected by consumers. It is also possible to replace petroleumbased superabsorbents with bio-based plastics. But how do we make sure we are not contributing to the already high pressure on productive land for agriculture especially in the face of a rapidly growing population?

Therefore, eco-innovation for the disposable hygiene market is a topic of dilemmas and trade offs where there is no clear or single correct answer.

Bio Baby: a journey to understand the changing consumer landscape

2007: Introduced almost ten years ago in Mexico and central America, Bio Baby was one of the first eco-friendly diaper brands. The idea of creating an eco-friendly diaper grew from a consumer study that revealed a small, but growing, group of mothers who felt guilty about disposing of large numbers of diapers that ended up in open landfills and how this was harming the environment. At the time, the main goal of the brand was to attract ecologically-aware, higher-income consumers by offering them a product that helped them to reduce their ecological footprint.

2015乐动体育南安普顿: In 2015, another in-depth survey showed that the Bio Baby consumer landscape had changed. The target market of eco-aware families had been joined by a new group of young, socially aware consumers, better known as ‘hipsters’. This group was driven by a desire to ensure that their diapers were healthier for their babies as well as for the planet. We also learned that this was a larger consumer group than Bio Baby’s eco-conscious pioneers, which explained the increase in Bio Baby diaper sales. Based on these findings, our strategy with Bio Baby is to broaden the consumer base and market this eco-friendly diaper to a larger audience of smart pragmatic consumers.


  • Over 2 billion eco-friendly diapers under the Bio Baby brand have been sold from 2007 to 2016
    • Almost 450 tons of synthetic superabsorbent (non-renewable, nonbiodegradable) has been substituted by a sustainable superabsorbent
    • 10,000 tons of synthetic (petroleum-based) materials have been substituted with bio-based materials
    • 700 tons of plastic packaging film used is oxo-biodegradable with a maximum degrading time of six years
Impact end-of-life

乐动体育南安普顿Answering the need to develop models that address waste issues in the emerging countries we belief that joined forced will have a higher impact than a 1-company initiative. A sector initiative is a must to create a transformational change on this topic. We are active member of the Waste working group. With the members of this group we map legislation, stakeholders and key topics in emerging countries. We engage with stakeholders to start up improvement programs for waste management in emerging countries.